Samsung Electronics has opened a new Business Experience Studio in Mumbai, located on the 28th floor of Oberoi Commerz-II in Goregaon East. The 6,500 sq. ft. space is designed to help businesses explore how Samsung’s solutions can support digital transformation across industries like education, healthcare, retail, finance, hospitality and startups.
The studio is divided into four zones. In Zone 1, visitors can explore smart classrooms, interactive displays, digital signage and healthcare tech solutions. These setups show how Samsung’s tools can be used in schools, hospitals and banks. Zone 2 highlights connected environments using Samsung SmartThings Pro, showcasing AI-driven solutions for hotel rooms, meeting spaces and corporate settings. The Wall display is also featured for large-scale visual applications.
Zone 3 includes appliances such as microwaves, TVs, refrigerators and washing machines aimed at co-living spaces and startups, along with air conditioning systems for commercial use. Zone 4 presents connected home setups including smart kitchens, living rooms and immersive entertainment areas with home cinema and gaming demos.
This studio adds to Samsung’s existing B2B facility in Gurugram and provides a hands-on space for businesses to understand how Samsung products can be integrated into real-world scenarios.
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