Samsung’s professional display showrooms serve as strategic hubs where businesses can explore, test, and implement cutting-edge visual solutions tailored to their unique needs. The Samsung Connected Experience Center in Irvine, California a 7,500-square-foot space exemplifies this approach by combining hands-on demonstrations with expert consultation. Clients from industries such as hospitality, retail, government, education, and entertainment collaborate with Samsung to transform ideas into strategies and strategies into real-world deployments.
At the CEC, technology becomes tangible. Visitors can compare indoor, outdoor, and specialty LED solutions, experience innovations like the 0.9mm COB LED and The Wall, and test new storytelling tools such as Onyx Cinema LED and Vu One Mini for virtual production. Seeing their own content on Samsung’s displays often sparks new opportunities beyond initial plans.
The CEC also showcases integrated platforms like SmartThings Pro, which leverages data and automation to create seamless, personalized guest experiences in hospitality and retail. From corporate lobbies to luxury private cinemas, Samsung’s approach reduces risk, accelerates decision-making, and enhances business impact.
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