Ten years ago, Google introduced its signature four-color “G” logo to align with the updated design and reflect how people engaged with Google products across platforms, apps, and devices. The logo represented a modernized identity that could span multiple touchpoints while maintaining a recognizable and consistent visual language.
Earlier in 2025, Google unveiled a refreshed version of the “G” for Search, featuring a brighter four-color gradient. This updated design emphasizes clarity and vibrancy, reflecting the evolving ways people interact with Google’s tools and services. The gradient highlights a more dynamic and adaptable identity, suitable for the modern digital environment.
Building on this update, Google is now adopting the gradient “G” as the company-wide icon, representing the entire Google brand and organization. The design retains the familiar four colors while incorporating brighter hues and a gradient effect, signaling the company’s focus on innovation and creativity, particularly in the AI era.
The refreshed “Google G” has already appeared with the Gemini spark in June and will be gradually rolled out across additional products, platforms, and services in the coming months. This evolution reflects Google’s ongoing commitment to modernizing its visual identity while remaining rooted in the familiar elements that have defined its brand for over a decade.
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