Acer has been recognized at the Red Dot Brand & Communication Design Awards 2025 for its work across gaming storytelling, AI-centered marketing, and sustainable packaging. The awards highlight the company’s focus on clear communication, user-centered narratives, and practical design innovation.
The Predator Force 2.0 campaign uses a superhero theme to explain gaming hardware features in a relatable way. Each character represents a specific Predator device capability—such as CPU performance, graphics power, cooling efficiency, keyboard precision, and display quality. The campaign has been activated across tech events, esports partnerships, retail touchpoints, and influencer channels, helping audiences connect with the technology through character-driven storytelling.
The Swift AI “We Got You” campaign shifts attention toward how AI supports real people. Centered on the journey of a young female boxer, it shows AI as a tool for training, personal growth, and stronger relationships. Cinematic visuals and emotional framing position AI as something that assists users in their everyday goals.
Acer’s Eco-Swap Mouse Box introduces a practical packaging approach by using one universal box for four mouse color options. A simple colored insert indicates the variant inside, reducing material use and simplifying inventory and logistics. This design supports Acer’s efforts to integrate sustainability across its product ecosystem.
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