Anurag Arora appointed as Senior Director at Dell Technologies

Anurag Arora has taken on the role of Senior Director at Dell Technologies. He brings wide experience from his work at Dell Technologies, HP, HCL Infosystems, BPL Mobile and The Indian Express. In his earlier role as Director at Dell, he contributed to channel partner growth, product management and business development across India. His career reflects strong work in expanding market reach, building partner networks and supporting brand growth within the technology sector.

Before joining Dell Technologies, Anurag spent almost 14 years at HP, where he served as National Sales Head and Category Head for Consumer Personal Systems. During this time he managed distribution strategies, product portfolios, marketing plans and partnerships across retail, e-commerce and distributor channels. His earlier roles at HCL Infosystems, BPL Mobile and The Indian Express helped build his foundation in product management, channel operations and brand development. His diverse experience positions him well to drive strategic outcomes in his new role.