Apple has announced that customers can begin pre-ordering the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max starting September 12. The new models feature 48MP camera systems, the Center Stage front camera, improved durability with Ceramic Shield 2. Powered by iOS 26 they also include enhanced Apple Intelligence features for a more personalized user experience.
Alongside the iPhone launch, Apple introduced Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3 and AirPods Pro 3. The new Apple Watch lineup brings updates in health tracking, fitness features and satellite-enabled communication. AirPods Pro 3 include improved Active Noise Cancellation, Live Translation and new fitness tracking capabilities.
Apple is also releasing a range of accessories, including MagSafe cases, a new MagSafe battery for iPhone Air and updated Apple Watch bands. Customers can shop online or in-store with trade-in and financing options available. All products will be available in stores worldwide starting September 19.
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