ASUS Republic of Gamers (ROG) has announced its upcoming virtual launch event, “CES 2026 ROG Dare to Innovate,” scheduled for January 5, 2026. The event marks the 20th anniversary of ROG and will highlight the brand’s continued work in gaming hardware and design. Over the years, ROG has developed motherboards, laptops, desktops, and accessories aimed at different types of players, and the upcoming showcase will outline the next phase of its product direction.
The 2026 lineup will feature updates across the ROG ecosystem, including gaming systems, cooling solutions, and display technologies. The presentation will introduce new versions of products such as ROG Strix and Crosshair motherboards, Zephyrus laptops, gaming desktops, and monitors. The company states that this generation focuses on performance, precision, and design consistency across categories.
In addition to the virtual event, ASUS will host a physical showroom at CES 2026 in Las Vegas from January 5 to 8. Media and attendees will be able to view the new products and interact with the updated hardware. The event aims to give players, creators, and industry observers an overview of ROG’s ongoing developments in gaming technology and its direction for the coming years.
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