ASUS has received 15 honors at the Good Design Awards 2025, making it the top-performing Taiwanese brand this year. The recognition allows ASUS’s winning products to display the G Mark symbol, a mark of quality and thoughtful design. The company achieved strong results in the ICT Equipment category, including 13 awards for PCs and peripherals and two for smartphones.
The awarded products include devices like the ASUS Zenbook A14 UX3407, ROG Strix Scar G16/G18, ROG Ally X, ASUS ExpertBook B3 Series, ROG Phone 9 Pro, and Zenfone 12 Ultra. The awards highlight ASUS’s broad design capabilities across segments, from gaming to professional use.
The Good Design Awards, organized by the Japan Institute of Design Promotion, recognize products that combine creativity, usability, and innovation. Now in its 67th year, the program remains one of the most respected global design recognitions. ASUS says the honors reflect its ongoing commitment to user-focused design and product excellence.
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