JioStar has announced the promotion of Glen Dias to the role of- Associate Director- Brand Experiences, Sporting Events & Activation. Glen has been with the organisation for eleven years.
In this new role, he will be leading experience strategy, on-ground fan engagement, large-format sporting events, and integrated activation programs that shape brand presence across multiple touchpoints.
Over the years, Glen has played a key role in the execution of several digital and on-ground activations, flagship campaigns, marquee sporting IPs, and brand experiences that deliver high-impact results.
Glen started as a Senior Executive and grew through roles including Assistant Manager and Manager. He holds expertise in events, activations, audience experience design, ticketing strategy, and cross-functional execution.
Prior to JioStar, he worked independently as a Production Manager and helped create large-scale events.
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