Google has announced a partnership with LA28, Team USA, and NBCUniversal to enhance the Olympic and Paralympic Games experience for fans, athletes, and organizers ahead of the 2026 and 2028 events. The collaboration aims to bring advanced technology from Google Search, Gemini, Google Cloud, and YouTube to support both on-ground operations and viewer engagement
As the official search partner for the LA28 Games, Google will integrate its AI-powered Search and Gemini tools into NBCUniversal’s coverage, helping audiences access detailed information, verify facts, and explore insights interactively. For athletes, Gemini will provide personalized tools to explore data and inspiration during training.
Google Cloud will serve as the official cloud provider for LA28, using AI to assist in event planning, manage over 70,000 volunteers, and analyze performance data. NBCUniversal and YouTube will work together to deliver exclusive short-form Olympic content, expanding access for fans online.
The partnership marks a step toward making the LA28 Games more connected, data-driven, and engaging for people across the U.S.
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