Indore’s home improvement and new housing markets are accelerating, driven by mid-to-premium launches across AB Road, Vijay Nagar, Super Corridor, Rau, and Nipania. For Godrej Locks & Architectural Solutions, the festive season spanning Navratri to Diwali brings a 12–15% sales uplift, led by main door locks, digital locks, and hardware fittings. Smart and retrofit-friendly digital locks are growing 10% year-on-year, with strong adoption among first-time homeowners, gated communities, and rental upgrades.
Traditional locks still account for over 90% of festive sales, but smart locks with features like keypad, fingerprint, and app controls are seeing rising traction. Preferred finishes include antique brass, satin nickel, and matte black, while PVD gold is gaining in premium projects. Marketing focuses on society activations, live demos, and influencer-led campaigns in local languages, supported by EMI offers and quick installation.
Bulk institutional orders come from gated communities and commercial projects, while gifting trends favor premium padlocks and hardware kits. With Indore’s IT/ITES and retail sectors expanding, demand for reliable, aesthetic, and smart locking solutions continues to grow. The market is projected to rise 10–15% in FY26, with digital locks steadily increasing their share.
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