Haier Appliances India has joined hands with Bigg Boss Tamil Season 9 as an Associate Sponsor. The new season premiered on October 5 on Star Vijay and streams on JioHotstar. The collaboration aims to build deeper engagement with audiences across Southern India during the festive season.
Through this partnership, Haier’s range of products including air conditioners, refrigerators, microwave ovens, and LED TVs will feature throughout the show. The brand seeks to connect with Tamil-speaking households through one of the region’s most-watched entertainment platforms.
Speaking about the association, Mr. NS Satish, President, Haier Appliances India, said
“At Haier, our mission is to be an integral part of the daily lives of Indian families by delivering innovations that truly matter. Associating with Bigg Boss Tamil, a show deeply woven into the cultural fabric of the region, enables us to connect with millions of households in a culturally relevant and meaningful way. This collaboration goes beyond showcasing our innovative product range at the show; it strengthens our commitment to creating solutions that evolve alongside the aspirations and needs of modern Indian homes. Through this association, we reaffirm our promise to continually listen, adapt, and deliver value to our consumers.”
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