Hisense has extended its partnership with FIFA by becoming an Official Sponsor of the FIFA World Cup 2026 which will be jointly hosted across Canada, Mexico and the United States. This renewal continues a collaboration that began in 2017 and has already covered the 2018 and 2022 FIFA World Cup and the inaugural 32-team FIFA Club World Cup.
The sponsorship highlights enhancing the fan viewing experience through Hisense’s television display technologies and innovation. Over the years the brand has contributed to the sport in various ways from providing official televisions for the 2018 tournament to integrating with FIFA’s VAR systems and collaborating on content through FIFA+.
With FIFA World Cup 26 set to be the biggest tournament in history and the first contested across three host nations the partnership focuses on delivering immersive, high-quality experiences to a global audience. Hisense will gain global marketing rights, in-stadium and digital visibility and opportunities for fan engagement campaigns aimed at making the tournament more inclusive and accessible.
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