APPOINTMENT

Anisha Baghudana is appointed as Director of Marketing, APAC at InMobi, bringing with her over 13 years of experience in brand building, e-commerce, and P&L leadership across global markets.
Most recently, she led eCommerce APAC – Platform Strategy and KAM at adidas, where she was instrumental in driving marketplace strategy and digital transformation across the region. Her previous roles include marketing leadership at Hasbro and Crocs, overseeing integrated media, e-commerce, and go-to-market strategy across Southeast Asia, India, MENA, and North Asia. She also began her career at Procter & Gamble, managing regional brand portfolios.
Anisha is also a co-founder of Chain of Thought, a consultancy for B2C startups, and has advised emerging ventures like YUA Labs. Academically, she holds a Master’s in International Business from The Fletcher School at Tufts University and a Bachelor’s in Communication from NTU Singapore.
The Multiplier wishes Anisha all the best for her new role.
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