JBL took part in Tomorrowland 2025, one of the major global electronic music festivals, as part of its ongoing partnership with the event. The brand’s involvement focused on promoting emerging music talent and showcasing new audio technology across multiple regions including Europe and Asia-Pacific.
A key feature this year was the “House of Fortune by JBL” stage. It featured performances by upcoming artists, many of whom are part of the JBL Music Academy. The academy, created in collaboration with Martin Garrix, supports young musicians through training and performance opportunities. Artists from the 2024 batch and others like Andrew A, SKYLAB, and GR!DR performed for large audiences.
The event also marked the launch of the JBL Flip 7 Tomorrowland Edition. This limited-edition speaker is designed for outdoor use and includes festival-themed styling.
The weekend ended with Martin Garrix performing on the main stage. Over 50 global influencers also took part in sharing the festival experience with their audiences.
JBL’s campaign aimed to build connections through music while supporting new talent. The brand’s participation combined product promotion, fan engagement and artist support, helping shape its role in music communities across the world.
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