LG Electronics is redefining the sports and entertainment experience in Spain through advanced digital transformation at two landmark venues: Riyahd Air Metropolitano in Madrid and Roig Arena in Valencia. At Atlético de Madrid’s stadium, LG has introduced dynamic interior and exterior LED systems, including a state-of-the-art Mesh LED that wraps the venue in a 360-degree display of light and color, intensifying the atmosphere of every match. In Valencia, the Roig Arena features LG’s high-resolution video scoreboard, delivering unparalleled clarity and synchronization with lighting and sound to create immersive, cinematic experiences. Complementary perimeter ribbon LEDs and the outdoor “Eye” screen extend the excitement beyond the venue, positioning Valencia as a European benchmark for top-level events.
Beyond visuals, LG’s integrated digital ecosystems enable smarter management, flexible event adaptation, and innovative sponsor engagement. With installations in nearly 30 Spanish sports venues and a 45% share of Spain’s professional LED market in early 2025, LG is the trusted partner of eight out of ten major stadiums. This leadership is driven by the dedication of 240 LG Spain professionals, whose expertise extends internationally to venues like Wembley Stadium and Deutsche Bank Park. LG’s mission is to ensure every fan feels connected, proving that Life’s Good in every seat.
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