LG Electronics has opened the SKS Chicago Showroom, a dedicated space for its SKS luxury built-in appliance brand, strengthening its presence in the North American premium market. Located inside THE MART, a leading destination for interior and kitchen design, the showroom offers visitors an immersive way to experience SKS’s True to Food philosophy.
Designed with architect Piero Lissoni, the space follows a minimalist approach that highlights how SKS products fit naturally into modern kitchens. The 8,672-square-foot showroom features five full kitchen installations Serenity, Midnight, Residence, Immersive and Interactive each displaying appliances in a lifestyle setting. More than 50 products are showcased, including sous-vide pro ranges, induction cooktops, built-in refrigerators and wine storage systems.
Large LG MAGNIT LED displays enhance the showroom with visual installations, including a multimedia piece titled The Culinary Journey. Visitors can also preview upcoming SKS appliances, such as a 29-inch washer and dryer pair.
The Chicago showroom is SKS’s third in the U.S., following locations in Napa and New Jersey. It reflects LG’s continued investment in the luxury appliance segment and offers designers, builders and consumers a hands-on way to explore high-end home solutions.
Leave a comment