Exclusive: LG India Co-Chief Sales & Marketing Officer Sanjay Chitkara on his Outlook for 2026

Consumer durable sector has observed a mixed performance in 2025, due to various macroeconomic factors. However overall, the outlook for the consumer durables sector remained optimistic, with significant upside potential for investors.

2025 has been a defining year for LG Electronics as the company was listed after 28 years of journey in India, serving millions of satisfied consumers. The milestone mark an important step in the LGEIL’s ambition to become a national corporation of India while reinforcing its role as a long-term partner in the country’s economic growth.
Taking forward this exciting phase we are optimistic about business growth in 2026.
These are key trends expected for Consumer durable industry in 2026

Increased penetration of Consumer durables
Current penetration of consumer durables is still low compared to other countries. This creates opportunity for growth of appliances like Refrigerators, Washing Machines. Based on this LG Electronics has launched “ESSENTIAL Series” catering to customers looking for appliances with value added features at an affordable prices.

Technological Advancements and Product Innovation to Expand the Market
Indian consumers are early adopters of technology there is an increased demand for premium products like large screen TV’s, Bigger capacity Refrigerators and washing machines. Demand for smart appliances is also expected to rise.

Increased demand for energy efficient products
The new Star label, effective from January 2026, aims to enhance efficiency standards. India’s evolving star-labeling program not only accelerates the nation’s energy efficiency goals but also empowers consumers to make informed purchasing decisions.
Consumer demand for energy efficient products will increase.

MAKE IN INDIA boost
India is becoming a preferred destination for manufacturing, In 2025 LG Electronics India announced 3rd factory in Sri city with investment of 5,000 Cr. We expect overall increase in consumer durable production in India catering to both local & global markets.