LG Electronics will highlight its mobility vision at IAA MOBILITY 2025 in Munich, focusing on the role of in-vehicle content in shaping the software-defined vehicle (SDV). The company will host a session titled Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters on September 9, led by Eun Seok-hyun, president of LG’s Vehicle Solution Company.
Central to this vision is the LG Automotive Content Platform (ACP), powered by webOS, which aims to bring entertainment and connected services into the car. At the event, LG will introduce new content partnerships with global digital entertainment and communication providers. These collaborations are designed to enhance engagement for passengers and drivers while offering automakers integrated service opportunities.
Following the keynote, Eun will join a panel discussion with Chris Jo, head of the webOS Platform Business Center, along with executives from LG’s strategic partners. The panel will explore how joint efforts are building a scalable ecosystem that redefines vehicles as connected, content-rich spaces.
The session will take place on September 9 at 11:00 AM CEST at the Summit Stage, Messe München, as part of IAA’s focus on AI, connectivity and smart infrastructure.
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