Manish Soni has joined Elica PB Whirlpool Kitchen Appliances Private Limited as AVP and Head of E-Commerce

Manish Soni has taken on a new role as Assistant Vice President and Head of E-Commerce at Elica PB Whirlpool Kitchen Appliances Private Limited. In this position, he will lead the company’s online business across key product categories such as chimneys, hobs, gas stoves, dishwashers and built-in microwave ovens. He will focus on expanding Elica PB Whirlpool’s digital presence, improving customer experience and driving e-commerce growth.

Before this, Manish spent over eight years with Panasonic India, leading e-commerce partnerships, performance marketing and digital sales. He has also worked with Samsung India, Nokia (HCL), Airtel and Reliance Communications, managing distribution, retail channels and market growth.

With over two decades of experience in consumer electronics and e-commerce, Manish will guide Elica PB Whirlpool’s digital business as it continues to strengthen its position in the market.