Meta hosted the Meta Brand Building Summit: Canada Edition in Toronto, bringing together over 200 marketing leaders to explore how brands can build stronger connections through culture and AI-driven tools. The company introduced Reels Trending Ads in Canada, allowing advertisers to place ads after trending Reels content, driving up to 20% higher unaided awareness. Meta also showcased tools such as Advantage+ Audience, which uses AI to expand reach and lower awareness campaign costs, Value Rules, enabling advertisers to prioritize key audiences for better conversion outcomes, and Target Frequency, which maintains consistent brand visibility.
Speakers from brands like L’Oréal Canada and The Travel Corporation discussed how AI and creator partnerships on Meta platforms help them connect authentically with audiences. The event also marked the launch of the Meta Brand Marketing Awards, recognizing Canadian marketers using Meta tools to drive innovation and impact. Winners included L’Oréal Canada (Brand Marketer of the Year), TD (Meta Solutions Spotlight), McDonald’s Canada (Breakthrough Brand), Monos (Creator Catalyst), The Travel Corporation with Brave Bison (Creative Connection), and lululemon (Measurement Impact). Meta emphasized how culture and AI continue to shape meaningful interactions between people and businesses.
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