OPPO and Hasselblad announced they are extending their partnership to co-develop a next-generation mobile imaging system. The announcement was made at an event in Gothenburg, Sweden highlighting four years of collaboration between the two brands on OPPO’s Find series smartphones.
Together, they have created features like Hasselblad’s Natural Color Solution for mobile, a special Portrait Mode that mimics classic lenses and XPAN Mode that recreates a wide frame style. Their goal now is to push image quality even further by combining OPPO’s mobile tech with Hasselblad’s photography heritage. More details will be shared later this year.
“The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience,” said Pete Lau, Chief Product Officer at OPPO. “Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO’s global users. With the extension of our collaboration, we will push the boundaries of mobile imaging even further.”
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