Samit Kumar Mishra has joined Godrej & Boyce Manufacturing Company Limited as General Manager – All India Product Lead for the washing machine category. In this role, he will be responsible for product strategy, market expansion, and strengthening the company’s position in this segment across India.
With more than 26 years of experience in consumer electronics and retail, Samit has worked in areas such as sales, product management, business development, trade marketing, and P&L management. He has held leadership roles at Samsung Electronics, Videocon, LG Electronics, Philips Lighting, and IFB Industries. Most recently, he was Head of Sales – Digital Appliances at Samsung Electronics, where he focused on driving business growth and building strong partner networks.
At Godrej & Boyce, he will apply this experience to guide the company’s washing machine business in a highly competitive market.
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