Samsung Art Store and MoMA Launch Fall Under the Spell Collection

Samsung Art Store and The Museum of Modern Art (MoMA) have unveiled a new seasonal art collection titled MoMA: Fall Under the Spell, featuring over 20 curated artworks by renowned artists such as Leonora Carrington, Diego Rivera, Edvard Munch, and James Ensor. The collection celebrates the mood of autumn through themes of transformation, mystery, and emotion, now available exclusively on Samsung’s The Frame and QLED TVs.

The collaboration allows users to display museum-quality art in their homes in 4K resolution, turning living spaces into digital galleries. According to Daria Greene, Global Curator of Samsung Art Store, the collection offers a refined alternative to conventional seasonal decor.

This collection adds to Samsung Art Store’s expanding collaborations with major cultural institutions, including the Louvre, Tate, Van Gogh Museum, Art Institute of Chicago, and Art Basel, alongside works from Frida Kahlo, Georgia O’Keeffe, Salvador Dalí, and others.