Samsung Galaxy has been recognized as the number one brand in Belgium for the third consecutive year in the Kantar BrandZ ranking, reaffirming its leadership across technology, retail, and FMCG sectors. Compiled from thousands of consumer insights, the BrandZ study evaluates how brands connect with people emotionally and functionally, highlighting those that deliver meaningful impact in a fast-evolving market.
Samsung Galaxy excelled across all three key pillars of brand value scoring 170 for Significance, 143 for Distinctiveness, and an impressive 183 for Remarkability far exceeding the category average of 100. These scores reflect the brand’s deep relevance, unique positioning, and strong recall among Belgian consumers.
The recognition underscores how Samsung’s consistent innovation from the Galaxy Z series foldables to Galaxy AI features continues to resonate with users. Alongside its product excellence, Samsung’s creative marketing and bold activations have further strengthened its emotional connection with audiences.
This latest achievement highlights Samsung Galaxy’s ability to combine technological innovation with a strong brand identity, maintaining its position as Belgium’s most trusted and admired technology brand.
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