Samsung Named Asia’s Top Brand for Second Consecutive Year by Nikkei Research

Samsung Electronics has been ranked the No. 1 brand in Asia for the second year in a row, according to Nikkei Research’s Global Brand Survey 2025. The company earned a brand value score of 4,719, reflecting strong consumer trust and growth across key markets.

The survey covered 200 global brands and included feedback from over 70,000 participants across 11 countries and regions. Samsung secured the top spot in five markets Malaysia, India, Indonesia, Thailand, and Vietnam with improved brand value in each compared to last year.