Samsung Electronics has teamed up with Warner Bros. and DC Studios to launch a global campaign celebrating the new Superman film, which releases worldwide from July 9. The movie is the first in DC Studios’ new cinematic universe and is directed by James Gunn.
As part of the campaign, Samsung is rolling out themed video content, fan activities and limited-edition digital artwork from DC Comics through the Samsung Art Store. The campaign runs under the tagline “It’s not just big. It’s super big,” and will appear across digital platforms, stores and public spaces.
In London, Daily Planet-style newsstand kiosks will pop up at locations like The Shard and Kings Cross Station. These setups will offer fans a chance to engage with themed content and receive exclusive gifts.
Interactive events will also take place at malls in Malaysia, Vietnam and Korea, featuring Superman-themed photo booths, pop-up displays and product demonstrations. Fans around the world can join a social media challenge by sharing their event photos or videos for a chance to win prizes, including a 98-inch Samsung TV.
Leave a comment