Samsung Electronics has been ranked the 5th most valuable brand in Interbrand’s 2025 Best Global Brands list, maintaining its position for the sixth year in a row with a brand value of USD 90.5 billion. It remains the only Asian company in the top five since 2020. Interbrand credited Samsung’s strong AI strategy, consistent customer experience, and investments in AI-related semiconductors for its continued success.
The company’s AI-focused vision, “Innovation for All,” drives efforts to make AI accessible across devices. In mobile, Samsung expanded Galaxy AI with plans to reach 400 million devices this year. In consumer electronics, AI features like Vision AI and Bespoke AI improve user convenience and energy efficiency. Its semiconductor division continues developing advanced AI chips such as HBM and DDR5, addressing demand across cloud and device-based AI.
Across networks, displays, and home appliances, Samsung applies AI to enhance performance, security, and personalization. The company also continues to focus on sustainability through energy-efficient SmartThings-connected products.
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