Samsung Electronics outlined how it will support the Olympic and Paralympic Winter Games Milano Cortina 2026 by integrating mobile innovation and Galaxy AI across Games time experiences. As a Worldwide Olympic and Paralympic Partner, Samsung aims to help athletes fans and communities stay connected across multiple venues and locations.
During the Opening Ceremony, Galaxy S25 Ultra devices will be integrated into live broadcast production in collaboration with Olympic Broadcasting Services. The smartphones will capture dynamic on site perspectives alongside traditional cameras and transmit footage wirelessly in real time. Samsung is working closely with International Olympic Committee to ensure smooth integration into broadcast workflows.
Samsung will also support Games operations by equipping selected volunteers with Galaxy devices featuring on device AI powered Interpreter to assist communication across languages. Samsung monitors will be used in short track speed skating venues to support officiating and competition monitoring. Galaxy Charging Stations will be installed at venues to help spectators keep their devices powered during long event days.
In Milan, Samsung House at Palazzo Serbelloni will serve as a central hub for athletes media and partners to experience Samsung’s Olympic technology story and share moments throughout the Games.
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