Sony Honda Mobility to showcase AFEELA models at CES 2026

Sony Honda Mobility will take part in CES 2026 in Las Vegas where it will present the pre production AFEELA 1 and reveal a new concept model. The company will host its first independent press conference on January 5 at its booth in the Central Hall. AFEELA 1 is now in its pre production stage and reservations are open with deliveries to California planned for 2026.

The CES booth will be the company’s largest so far and will display several AFEELA 1 vehicles in different colors along with an all new concept model. The showcase will highlight the core ideas behind the AFEELA brand which include autonomy, augmentation and affinity. These themes focus on advanced driver support, new in car experiences and closer interaction between mobility and society.

Sony Honda Mobility, formed in 2022 as a collaboration between Sony and Honda, aims to build mobility technology that blends software, design and automotive engineering. The CES presence marks a key moment as the company prepares for the AFEELA 1 launch and builds awareness for its broader mobility vision.