Vamsi Murthy has joined Netflix as Senior Director and Head of Marketing, India

Vamsi Murthy has joined Netflix as Senior Director and Head of Marketing, India. He brings wide experience in brand strategy and consumer marketing from some of India’s leading entertainment and digital companies. Before this, he served as Executive Director and Marketing Head at JioStar, where he led major campaigns across digital and television platforms.

Earlier, at Disney+ Hotstar, Vamsi played a key role in building the brand’s presence in entertainment and sports. He led full-funnel marketing strategies and helped launch popular originals such as Criminal Justice, Aarya, Special Ops, and Koffee with Karan.

Over his career, he has held senior marketing roles at BookMyShow, ZEE5, Myntra Jabong, MakeMyTrip, Reliance Communications, and Radio Mirchi, shaping several notable brand campaigns. With his background in creative marketing, digital engagement, and media planning, Vamsi will lead Netflix India’s marketing efforts to strengthen its position in the country’s fast-evolving entertainment space.