The role focuses on driving sales and managing trade partners within a defined territory. The Area Sales Manager will oversee sales targets, product placement, account management and relationships with distributors and retail partners.
Key Responsibilities
- Achieve sales targets for the assigned territory
- Expand and manage the sales network including dealers and sub-dealers
- Train trade partners and sales staff on products and schemes
- Monitor competitor activity and market trends
- Ensure proper product placement, stock availability and display adherence
- Manage collections, account reconciliation and commercial hygiene
Requirements
- Experience in sales, distribution or channel management
- Ability to manage multiple trade partners and accounts
- Knowledge of market analysis and reporting
- Strong relationship-building and stakeholder management skills
Preferred Skills
- Data-driven decision making and market orientation
- Understanding of consumer products and trade dynamics
- Proactive approach and ability to drive business growth
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