LG Electronics is advancing its shift toward platform-based and B2B business models, with webOS at the center of this strategy. Originally developed as a smart TV operating system, webOS has evolved into a scalable platform supporting AI-powered content recommendations, cloud gaming, home IoT, and B2B display solutions.
The latest version webOS Hub 3.0 now powers displays from over 600 global brands. It integrates services like global streaming apps, free ad-supported TV via LG Channels, and smart home controls into a single platform. Beyond homes, webOS is being adopted in hotels, commercial venues, and public institutions, creating new long-term revenue opportunities.
LG Channels offers free streaming in 33 countries with over 4,000 channels, featuring region-specific content and partnerships with local broadcasters. It has earned industry awards for its role in local content delivery and original programming.
webOS is also entering the automotive sector, transforming in-vehicle entertainment through its Automotive Content Platform, bringing LG’s content ecosystem to cars.
With a 40% average annual growth rate over the past three years and revenue exceeding KRW 1 trillion in 2024, webOS is expanding rapidly in emerging markets. It has become a key driver of LG’s long-term growth and profitability.
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