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Apple Explains the Impact of the Digital Markets Act on EU Users

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Apple has shared how the European Union’s Digital Markets Act (DMA) is affecting its products and users in Europe. The law, introduced in 2022, requires large technology companies to open up their platforms in ways that change how features and services are delivered. For Apple, this has led to delays in launching features like Live Translation on AirPods, iPhone Mirroring and new Maps tools in the EU. Apple says these delays are linked to challenges in ensuring privacy and security when making features work across non-Apple products.

The DMA also requires Apple to allow alternative app stores, sideloading, and new payment systems. Apple believes this exposes users to more risks such as harmful apps, scams, and unclear protections when problems arise. The company has also been asked to share sensitive user data like notification content and Wi-Fi history with other companies, which Apple says increases privacy risks.

According to Apple, the DMA has not improved competition or consumer choice as intended. Instead, it has reduced differentiation between platforms, delayed innovations for EU users, and created compliance challenges. Apple has urged regulators to reconsider the law’s impact on European users.

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