Samsung Electronics has maintained its position as the world’s top soundbar brand for the 12th consecutive year.
According to research from FutureSource Samsung accounted for 21.5% of global soundbar revenue and 19.7% of total unit shipments in 2025. The company has led the global soundbar market since 2014.
The company’s growth in the category has been supported by its audio technologies immersive sound features and integration with Samsung TVs as part of its broader home entertainment ecosystem.
Samsung plans to expand its audio portfolio in 2026 with several new products designed for different home environments.
The upcoming lineup includes the HW-Q990H flagship soundbar the successor to the HW-Q990F as well as the HW-QS90H all-in-one soundbar. The company will also introduce Music Studio 7 and Music Studio 5 Wi-Fi speakers designed in collaboration with Bouroullec.
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