Position: Executive – Product Marketing
Location: Gurugram, Haryana, India
Company: boAt Lifestyle
Type: Full time
Work Mode: On site
boAt Lifestyle is hiring an Executive – Product Marketing to support product campaigns and new launches in the consumer electronics and appliances category. The role focuses on campaign execution GTM coordination and performance analysis to drive category growth.
Key Responsibilities:
- Support execution of product focused marketing campaigns across digital social and retail channels
- Coordinate with content creative brand and channel teams for aligned messaging
- Assist in go to market planning for new product launches
- Conduct competitor benchmarking and basic consumer research
- Track campaign KPIs such as awareness engagement and conversions
- Maintain dashboards and share insights for strategy improvement
- Monitor category trends and identify growth opportunities
Required Qualifications:
- 1 to 3 years of experience in product marketing or product launches
- Experience in consumer tech wearables or FMCD preferred
- Strong understanding of GTM execution and marketing basics
- Good coordination communication and time management skills
- Analytical mindset with ability to interpret performance data
- Interest in consumer behavior trends and innovation
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