Haier HVAC Solutions has announced the extension of its partnership with the Professional Darts Corporation (PDC) through the end of 2026, reinforcing its growing presence in global sports. The renewed collaboration will see Haier HVAC prominently featured at three major darts events over the next year, including the World Grand Prix in Leicester (October 2025), the 2026 Premier League, and the World Cup of Darts in Frankfurt. This follows Haier’s recent sponsorship deals with Liverpool F.C., Paris Saint-Germain F.C., and the ATP Tennis Tour, highlighting its broader strategy to strengthen brand visibility through sports.
The partnership emphasizes Haier’s ‘Zero Distance’ philosophy, aiming to connect more closely with its trade and installer network. According to Nikita Patel, European Marketing Manager at Haier HVAC Europe, darts embodies qualities such as precision, focus, and consistency, which align with Haier’s commitment to delivering innovative and reliable HVAC solutions.
For the PDC, the continued support of Haier reflects shared values of innovation and excellence. Adam Perfect, PDC’s Commercial Director, noted that Haier’s involvement enhances the fan and player experience while helping expand the sport’s reach.
This collaboration underscores Haier HVAC’s dedication to the UK and European markets, leveraging the popularity of darts to drive engagement and awareness.
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