Haier Appliances India has partnered with the Asia Cup 2025 as a Gold Sponsor, marking a significant step in its sports marketing strategy. Cricket, often described as a national emotion in India provides Haier with a platform to connect with millions of fans while reinforcing its brand presence.
The collaboration will give Haier on-ground visibility across stadiums, including perimeter ads, big-screen placements, and in-stadia activations. The approach reflects Haier’s continued focus on Sport-O-Tainment, a model that blends sports and entertainment to create engaging consumer experiences.
This association builds on Haier’s growing sports portfolio, which includes sponsorships of the Indian Premier League, ICC Men’s T20 World Cup 2024 and global tennis events such as Roland-Garros, the US Open and Wimbledon.
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