HARMAN and NDTV Partner to Deliver In Car News Through Ready Link Marketplace

HARMAN International has collaborated with NDTV to bring news content into vehicles through HARMAN’s Ready Link Marketplace platform.

The partnership will integrate NDTV’s news programming into the in vehicle experience across India. Content will be designed for hands free access and reduced driver distraction to support safer media consumption on the move.

Programming available through the platform will include live news briefs, top headlines, election and political coverage, business and market insights, sports updates and curated commentary.

The initiative focuses on improving how drivers and passengers access trusted information while travelling. By combining HARMAN’s connected car technology with NDTV’s news content, the collaboration aims to create a more intuitive in car media experience.