LG Electronics is presenting LG AI Home at IFA 2025 in Berlin under the theme LG AI Appliances Orchestra. The showcase highlights how its AI-powered appliances and solutions work together to provide convenience, personalization and energy efficiency.
Visitors can explore different themed zones, including the Hero Zone, which demonstrates coordinated control of appliances through LG ThinQ ON, the company’s updated AI hub. Other areas include Fit&Max which reflects European-style living spaces. AI Core Tech where LG explains its AI-enhanced components such as the AI DD motor and AI Home Solution showing how AI integrates with appliances, IoT devices and third-party services in everyday scenarios.
New product launches include refrigerators with AI compressors and Zero Clearance Hinges, AI-enabled washers and dryers with larger displays, and a new vacuum lineup featuring a robot vacuum with steam mop, a built-in vacuum station and lightweight stick vacuums. LG is also highlighting its Comfort Kit designed to make appliances more accessible.
The company demonstrated ThinQ AI’s features such as menu recommendations, appliance upgrades via ThinQ UP and proactive maintenance through ThinQ Care. LG also introduced Spielraum an AI solution that extends the connected home experience into vehicles.
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