LG Electronics recently wrapped up its global campaign called Radio Optimism, which used AI to spread a simple message: even in a world full of technology, what people value most is love, family and gratitude.
The campaign was available in six languages and invited people to write a message for someone they care about, pick a music style, and then generate a personalized AI-powered song. More than 700,000 songs were created, listened to and shared over 1.5 million times, showing how people used music to express emotions in new ways.
Messages of love made up the biggest share about one in three songs followed by gratitude and encouragement. Family members were the most common recipients, followed by friends. The campaign sparked creativity globally, with examples ranging from sports fans making team anthems to pet owners dedicating songs to their animals.
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