Panasonic Corporation has invested in AI model Inc. through the Panasonic Kurashi Visionary Fund, a corporate venture capital fund jointly managed with SBI Investment Co., Ltd.
The move reflects growing demand for generative AI in content creation and marketing. Companies are increasingly looking for ways to use AI while protecting brand identity compliance and consistency rather than focusing only on cost or speed.
AI model Inc. operates a platform that creates and manages customized AI models and AI talent for businesses. Using its proprietary generative AI technology the company supports advertising production for TV commercials branding and other marketing use cases. Its platform can generate diverse AI models with different appearances expressions ages and ethnic profiles without physical photo shoots. This allows global brands to localize campaigns while keeping a consistent brand image.
Panasonic plans to use insights from this partnership to streamline advertising production and improve targeted marketing. The company also aims to explore new approaches to unified brand expression across channels such as TV advertising digital banners infomercials and in store displays.
Leave a comment