Samsung Electronics and Street League Skateboarding (SLS) have expanded their partnership into a long-term global alliance, focused on creativity, innovation, and community connection. Announced ahead of the SLS Paris competition, this collaboration builds on the momentum of Samsung’s 2023 “Open Always Wins” campaign, which celebrated skateboarding’s influence and culture.
Under the new agreement, SLS will work with Samsung to share cultural insights and help develop skate-specific product features and creative campaigns. The goal is to strengthen ties with the skateboarding community while using technology to support artistic expression and connection.
Samsung also welcomed two-time Olympic medalists Jagger Eaton and Rayssa Leal as Team Samsung Galaxy ambassadors. Both athletes represent the energy and openness that define the sport and this partnership. The alliance reflects Samsung’s commitment to building relationships rooted in authenticity and collaboration, while SLS continues to expand opportunities for skaters worldwide.
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