Samsung Expands Galaxy A Series With AI Tools, Camera Upgrades
Samsung Electronics has launched the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G, bringing AI-driven features and improved performance to its mid-range lineup.
Both devices run on One UI 8.5 and introduce “Awesome Intelligence” features such as voice transcription, AI Select and enhanced photo editing tools like Object Eraser. Users also get multi-object recognition through Circle to Search and improved voice-based assistance via Bixby and Gemini.
The smartphones feature a triple-camera setup led by a 50MP main sensor, supported by AI-based scene optimization and improved low-light photography. The Galaxy A57 5G includes enhanced image processing for sharper results.
Performance upgrades include improved CPU, GPU and NPU capabilities, along with a 5,000mAh battery and fast charging support. The devices also feature Super AMOLED displays with up to 120Hz refresh rate and IP68-rated durability.
Samsung is offering up to six generations of OS upgrades and six years of security updates. Enterprise Edition variants will include extended support and device management tools.
The devices will be available starting April 10 through Samsung’s official channels.
Galaxy A57 5G will be offered in Awesome Navy, Awesome Grey, Awesome Icyblue and Awesome Lilac, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Greygreen, and Awesome White.
Galaxy A57 5G 256GB + 8GB, RRP £529
Galaxy A57 5G 512GB + 12GB, RRP £699
Galaxy A37 5G 128GB + 6GB, RRP £399
Galaxy A37 5G 256GB + 8GB, RRP £459
Enterprise Edition models will be available in the same timeline. A57 5G Enterprise Edition £489 (128GB + 8GB) and A37 5G Enterprise Edition £409 (128GB + 6GB).
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