Samsung Electronics has introduced a new campaign called SmartThings Meets AI Home, released just before IFA 2025. The campaign highlights how Samsung’s AI Home, powered by SmartThings, creates more convenience and personalized experiences for households by connecting Samsung and third-party devices.
The featured video illustrates daily scenarios where AI Home adapts to users’ needs. SmartThings Routines automatically adjust air conditioning and lighting, while a single tap on the SmartThings app allows appliances to handle chores such as cleaning or laundry. This helps users free up time for family, rest, and leisure. The SmartThings Pet Care service is also included, allowing pet owners to monitor and care for their pets when they are away.
Samsung’s vision emphasizes that AI Home is not just about automation but about enhancing meaningful moments in everyday life. The campaign video will be displayed at major global locations, including Times Square in New York and Piccadilly Circus in London, as well as on Samsung’s official digital platforms like YouTube and social media channels.
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