Samsung Electronics will showcase startups supported by its C-Lab program at CES 2026, held from January 6 to 9 in Las Vegas. The companies will be featured at a dedicated C-Lab exhibition space in Eureka Park at the Venetian Expo, which is CES’s startup zone. The showcased projects span areas such as AI, robotics and digital health.
This year, 15 startups will participate. These include eight from the C-Lab Outside program run by Samsung Electronics, four from Samsung Financial C-Lab Outside, two from the internal C-Lab Inside program and one jointly incubated with the Daegu Creative Economy Innovation Center. Since its launch in 2012, C-Lab has supported 959 projects and startups.
Samsung has expanded C-Lab Outside to regional areas including Daegu, Gwangju and Gyeongbuk to strengthen local startup ecosystems. So far, 40 regional startups have been incubated under this initiative. At CES 2026, seven regional startups will take part, marking the highest regional participation to date. These startups work on solutions ranging from AI based mental care and digital scent technology to recycled plastics and enterprise AI video tools.
Two internal C-Lab Inside projects focused on AI will also be exhibited. In addition, four startups from Samsung Financial C-Lab Outside will participate for the first time, covering areas such as cyber risk modeling, identity verification and fraud detection.
C-Lab startups have received 17 CES 2026 Innovation Awards, including two Best of Innovation awards. Both Best of Innovation winners originated from C-Lab Inside before becoming independent startups.
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