New Delhi, September 18, 2025 As India enters the festive season, Sony India has announced attractive offers across its BRAVIA television range, fueled by optimism, higher consumer enthusiasm, and recent GST reforms. The company expects demand growth of 10%, revising its earlier outlook, particularly in the premium and large-screen segments.
Sony will fully pass on the 7.8% GST benefit to customers beginning September 22, 2025. Price reductions include up to ₹70,000 off on 85-inch TVs, ₹51,000 on 75-inch, ₹40,000 on 65-inch, and ₹32,000 on 55-inch models. These offers allow customers to upgrade to larger screen sizes at the same price point, enhancing affordability without compromising technology.
In addition to discounts, Sony is offering financing options with EMIs starting at ₹2,995 per month, 1 EMI free, up to ₹25,000 cashback, and a 3-year warranty on select models. A BRAVIA TV + Soundbar combo provides savings of up to ₹69,990.
Sony’s BRAVIA TVs, powered by the AI Processor XR with Cognitive Intelligence, deliver ultra-realistic visuals and immersive viewing experiences. With a mix of affordability, advanced technology, and consumer-friendly offers, Sony aims to enhance festive celebrations and strengthen customer engagement this season.
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