Srijith Jagdish appointed as SVP Entertainment Ad Sales at JioStar

Srijith Jagdish has been appointed Senior Vice President Entertainment Ad Sales at JioStar. This follows his role leading Emerging Markets at the company over the past year. In his expanded role he will focus on driving entertainment advertising revenue using his experience across media sales and brand leadership.

Before joining JioStar he spent nearly three years at Disney Plus Hotstar. There he led SMB advertising revenue and later served as Director LCS Ads Revenue across sectors like auto, BFSI and food and beverage. Earlier in his career he spent over 17 years at Mahindra and Mahindra. He worked on major SUV brands such as Scorpio, Bolero and XUV and also held regional sales leadership roles. His background combines brand building with media monetisation which supports JioStar’s advertising growth plans.