Position: Social Media Lead
Location: Bengaluru, Karnataka, India
Company: Xiaomi India
Type: Full time
Work Mode: On site
Xiaomi India is hiring a Social Media Lead to drive social media strategy and brand storytelling across platforms. The role focuses on content planning campaign execution performance tracking and community engagement for Xiaomi brands.
Key Responsibilities:
- Develop and execute social media strategy for Xiaomi brands
- Drive brand storytelling product launches and campaign messaging
- Conduct competitor analysis and track emerging social media trends
- Plan and manage content calendars across platforms
- Oversee production of platform specific creative content
- Analyze campaign performance and optimize strategy using data
- Collaborate with product brand and growth marketing teams
- Work with influencers creators and agencies to expand reach
- Support community engagement and respond to follower interactions
Required Qualifications:
- 8+ years of experience in social media strategy and brand marketing
- Strong understanding of social media platforms metrics and tools
- Excellent communication storytelling and copywriting skills
- Experience managing large scale product or brand campaigns
- Ability to manage multiple projects in fast paced environments
- Familiarity with performance marketing and digital advertising
Preferred Qualifications:
- Experience in technology or consumer electronics industry
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