Sony Group Corporation announced it will exhibit at CEATEC 2025 under the theme “Beyond the Boundaries.” The showcase will highlight the Sony Acceleration Platform, a business development initiative launched in 2014 to foster collaboration across Sony’s diverse businesses and with external partners, serving as a “boundary spanner” to generate new value.
The booth will feature platform services such as the Acceleration Service for business development, the Boundary Spanning Service launched in 2025, and a business matching platform. Key success stories include REON POCKET, a wearable thermal device spun out in 2023 and now expanding globally, and collaborations with the Sony Innovation Fund, which supports startups, as well as Sony Music Solutions, which integrates entertainment and business solutions.
Sony will also present its global expansion efforts, showcasing collaborations with universities, startups, and organizations across Europe, North America, Africa, and Asia. Other highlights include the multi-faceted development of The Last of Us beyond gaming into TV and live experiences, and Mapray, a digital twin development platform seeking wider industry partnerships.
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